Welcome to TEA - Representing the Creators of Compelling Places and Experiences

TEA Strategic Plan 2010

Vision
The Themed Entertainment Association is an international alliance that provides access to the world's most talented, knowledgeable and professional creators of compelling places and experiences

Mission
The Mission of the Association is to create opportunities for the membership and the clients they serve by:
1. Facilitating dialogue and communication
2. Stimulating knowledge and professional growth
3. Expanding size, diversity and awareness

Long Term Goals
1. Develop and expand our global community
2. Improve member benefits
3. Enhance effective communication
4. Continue to improve our financial condition

Each of the four long term goals are supported by key objectives. These key objectives will be implemented through specific strategies that focus inside and outside the association on:

Education
Networking
Marketing

Goals and Key Objectives

Goal 1 - Develop and Expand Our Global Community
Key Objectives:

Continue to expand our global membership through the expansion of the divisions

Identify and market to other experiential industries

Identify and reach out to academics and students in experiential industry schools

Continue to engage and recruit owner/operators for membership

Engage and recruit our vendors/suppliers for membership

Market to the individuals inside of our member companies

Goal 2 - Improve Member Benefits
Key Objectives:

Develop, emphasize and promote standardized contracts and business practices

Develop business mentoring and advising programs

Improve communication within and outside the Association

Continue and grow current member education and networking events

Continue and grow "Member 2 Member (M2M)" marketing events

Goal 3 - Develop Effective Communication
Key Objectives:

Create a PR strategy/identity and brand

Develop and refine the Association's website

Create promotional tools and packages

Goal 4 - Continue to Improve our Financial Stability
Key Objectives:

Pursue corporate sponsors

Build membership by expanding geographically and into related industries

Review and adjust rates for benefits and services (dues, ad rates, etc)

Investigate other revenue streams

2010 SHORT TERM GOALS STATEMENT

The following short term goals were set by International Board as a focus for 2010:

Redesign the Web Site

Develop a plan and initiate discussions regarding standardized contract language for project credits

Build the revenue of the Association

Improve the overall value of membership with a focus on business benefits to members

Continue to expand outreach to students/the next generation of members

Menu Executive Committees International Board Eastern North American Division Western North American Division European Division TEA Staff Strategic Plan 2010 TEA Bylaws		TEA Strategic Plan 2010 Vision The Themed Entertainment Association is an international alliance that provides access to the world's most talented, knowledgeable and professional creators of compelling places and experiences Mission The Mission of the Association is to create opportunities for the membership and the clients they serve by: 1. Facilitating dialogue and communication 2. Stimulating knowledge and professional growth 3. Expanding size, diversity and awareness Long Term Goals 1. Develop and expand our global community 2. Improve member benefits 3. Enhance effective communication 4. Continue to improve our financial condition Each of the four long term goals are supported by key objectives. These key objectives will be implemented through specific strategies that focus inside and outside the association on: Education Networking Marketing Goals and Key Objectives Goal 1 - Develop and Expand Our Global Community Key Objectives: Continue to expand our global membership through the expansion of the divisions Identify and market to other experiential industries Identify and reach out to academics and students in experiential industry schools Continue to engage and recruit owner/operators for membership Engage and recruit our vendors/suppliers for membership Market to the individuals inside of our member companies Goal 2 - Improve Member Benefits Key Objectives: Develop, emphasize and promote standardized contracts and business practices Develop business mentoring and advising programs Improve communication within and outside the Association Continue and grow current member education and networking events Continue and grow "Member 2 Member (M2M)" marketing events Goal 3 - Develop Effective Communication Key Objectives: Create a PR strategy/identity and brand Develop and refine the Association's website Create promotional tools and packages Goal 4 - Continue to Improve our Financial Stability Key Objectives: Pursue corporate sponsors Build membership by expanding geographically and into related industries Review and adjust rates for benefits and services (dues, ad rates, etc) Investigate other revenue streams 2010 SHORT TERM GOALS STATEMENT The following short term goals were set by International Board as a focus for 2010: Redesign the Web Site Develop a plan and initiate discussions regarding standardized contract language for project credits Build the revenue of the Association Improve the overall value of membership with a focus on business benefits to members Continue to expand outreach to students/the next generation of members
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