Welcome to TEA - Representing the Creators of Compelling Places and Experiences

ORLANDO, Florida USA, May 12, 2009 - Members of the international attractions industry will gather in Orlando, September 24th & 25th for the third annual SATE Conference, hosted by TEA (Themed Entertainment Association), the global trade organization for the creators of compelling places and experiences. SATE is an acronym for the four building blocks of the guest experience: Storytelling, Architecture, Technology, Experience.

Registration is now open for SATE 2009 on the TEA website, www.teaconnect.org. TEA is based in Burbank, Calif.

TEA encourages everyone involved in the business of experience design to participate in the two-day SATE 2009 conference. The event is geared towards benefiting all those who have a hand in the project development process - including owners and operators, developers, architects, systems integrators, designers, master planners, media producers, economic/feasibility analysts, fabricators, engineers and other suppliers.

Presenters David and Linda Smith of Smithink

Presenters include David and Linda Smith of Smithink

In organizing and presenting SATE 2009, TEA's core goal is to furnish delegates with the opportunity to significantly expand what they know about creating guest experiences for museums, theme parks, visitors centers and other visitor attractions, in a series of interactive sessions led by industry experts. Sessions explore the conference's four eponymous topics (Storytelling, Architecture, Technology, Experience) in turn, building one upon the other. In addition to active learning sessions, SATE 2009 will furnish significant networking opportunities, enabling delegates to build both their knowledge base and contacts base. In keeping with its mission to promote dialogue, education and the exchange of information to benefit all facets of the international attractions industry, networking has always been an intrinsic part of the TEA culture since the association was founded in 1991.

Presenters include Phil Hettema of The Hettema Group.

TEA fosters dialogue within the themed entertainment industry through a year-round calendar of mixers in the US and Europe, its annual Thea Awards, which recognize and celebrate excellence, and through its growing output of print and electronic publications that include the TEA Annual & Directory and the TEA/ERA Global Theme Park Attendance Report. TEA members also convene annually for the TEA Summit.

The SATE 2009 Conference is the newest offering from this rapidly growing, dynamic business association. SATE 2009 will tap into the TEA's knowledge and talent base for a unique look at concepts, skills, tools, techniques and people responsible for the world's most compelling places and experiences.

Speakers: Confirmed speakers include Phil Hettema of The Hettema Group, and David Smith and Linda Smith of Smithink. Speaker bios here.

SATE Planning Committee: Larry Tuch (Narrative Concepts), Lisa Nash, Producer, Lenny Larsen (Next Generation Creative), Carole Mumford (TEA). Committee bios here.

Hotel information here.

	TEA Hosts 3rd Annual SATE Conference Sept. 24-25 in Orlando
Press Release: 2009 Press Release (PDF) Contacts: Judith Rubin, 314-361-3138, Carole Mumford, 818-450-1811
Information letter (PDF) Conference details (PDF) Conference speakers (PDF) Planning committee bios (PDF)	Hotel Information
ORLANDO, Florida USA, May 12, 2009 - Members of the international attractions industry will gather in Orlando, September 24th & 25th for the third annual SATE Conference, hosted by TEA (Themed Entertainment Association), the global trade organization for the creators of compelling places and experiences. SATE is an acronym for the four building blocks of the guest experience: Storytelling, Architecture, Technology, Experience. Registration is now open for SATE 2009 on the TEA website, www.teaconnect.org. TEA is based in Burbank, Calif. TEA encourages everyone involved in the business of experience design to participate in the two-day SATE 2009 conference. The event is geared towards benefiting all those who have a hand in the project development process - including owners and operators, developers, architects, systems integrators, designers, master planners, media producers, economic/feasibility analysts, fabricators, engineers and other suppliers. Presenters include David and Linda Smith of Smithink In organizing and presenting SATE 2009, TEA's core goal is to furnish delegates with the opportunity to significantly expand what they know about creating guest experiences for museums, theme parks, visitors centers and other visitor attractions, in a series of interactive sessions led by industry experts. Sessions explore the conference's four eponymous topics (Storytelling, Architecture, Technology, Experience) in turn, building one upon the other. In addition to active learning sessions, SATE 2009 will furnish significant networking opportunities, enabling delegates to build both their knowledge base and contacts base. In keeping with its mission to promote dialogue, education and the exchange of information to benefit all facets of the international attractions industry, networking has always been an intrinsic part of the TEA culture since the association was founded in 1991. Presenters include Phil Hettema of The Hettema Group. TEA fosters dialogue within the themed entertainment industry through a year-round calendar of mixers in the US and Europe, its annual Thea Awards, which recognize and celebrate excellence, and through its growing output of print and electronic publications that include the TEA Annual & Directory and the TEA/ERA Global Theme Park Attendance Report. TEA members also convene annually for the TEA Summit. The SATE 2009 Conference is the newest offering from this rapidly growing, dynamic business association. SATE 2009 will tap into the TEA's knowledge and talent base for a unique look at concepts, skills, tools, techniques and people responsible for the world's most compelling places and experiences. Speakers: Confirmed speakers include Phil Hettema of The Hettema Group, and David Smith and Linda Smith of Smithink. Speaker bios here. SATE Planning Committee: Larry Tuch (Narrative Concepts), Lisa Nash, Producer, Lenny Larsen (Next Generation Creative), Carole Mumford (TEA). Committee bios here. Hotel information here.